Feature & Copywriting
Content Creation
Editing
Finding the right words is important. The tone and message in your written communications is a vital part of how you interact with your customers. And, if you get it wrong, it could have big repercussions for your business. You might be tempted to turn to AI but, actually, you need expert help from a human.
And with more than 25 years of experience as a daily newspaper journalist, magazine editor, author and copywriter, I can craft the high-quality written content you need to spread the message about your brand.
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I'll turn your ideas into brilliantly compelling stories that will grab the reader's attention and help you achieve your goals.
WHAT I CAN DO FOR YOU
I can help you with any form of written communications – from websites, brochures and press releases to editorial articles, blog posts and newsletters. I can polish up your own words and make them jump off the page or create something sparkling from scratch.
Unlike big agencies, my overheads are low and I am able to respond quickly and flexibly to your needs. This keeps costs down and ensures you get exactly what you want from your project.
IAIN DUFF
I am an award-winning journalist with 30 years' experience of writing for newspapers, magazines and online. My specialist areas are camping, campervanning, outdoors, UK and European travel, as well as popular culture and sport and my work has appeared in various national and regional newspapers, magazines and websites. I also present a weekly radio show and have written three football books.
My career in newspapers began as a reporter at England's biggest selling weekly and progressed to, what was then, the biggest evening paper in the UK, Glasgow's Evening Times. I became the paper's youngest-ever chief reporter and later worked as news editor. For six years I was the editor of Press Association Scotland, the Scottish arm of the UK's national news agency. So I know a thing or two about telling stories, accuracy and meeting deadlines!
Between 2011 and 2023 I was the editor of Camping magazine – and in 2022 I took on the same role at sister magazine, Campervan. As well as commissioning and editing contributors' copy, my job involves writing travel features and reviewing campervans, tents and outdoor gear.
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WHO AM I?
I know the UK camping industry inside out and I'm regularly called upon as an expert by broadcasters – including on Channel 5's When Camping Goes Horribly Wrong! I am also a regular judge in the annual Outdoor Industry Awards as well as overseeing Camping magazine's own prestigious awards.
Over the years, I've commissioned features from TV hosts Ben Fogle, Sarah Beeny and Simon Reeve, comedians Ed Byrne and Kerry Godliman and former Britpop star Louise Wener. Not to mention Timmy Mallett!
WHAT I DO
Over the years I've worked closely with all of the camping industry's biggest brands, including Outwell, Coleman and Vango, as well as major campervan manufacturers and converters, numerous outdoor retailers, camping and glamping sites, holiday home builders and UK and European tourism organisations.
In addition to editing and writing for Campervan magazine, I also produce the digital and video content for both the campervan and camping channels, produce enewsletters, take part in successful campervan and motorhome shows, and create commercially-driven travel and accessory supplements.
Projects
Here are just a few of the projects I have worked on from concept to delivery
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Magazine relaunches: I oversaw two redesigns and relaunches of Camping magazine and the relaunch of Campervan magazine.
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The Big Camp: An annual weekend gathering of Camping readers featuring events and activities in association with Coleman
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Glamping magazine: Launched and edited a glossy magazine dedicated to glamorous camping, sponsored by the Camping And Caravanning Club
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Camping Magazine Awards: I relaunched the annual awards in 2012 and developed it to be the most prestigious in the UK camping industry
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39 Counties Challenge: I carried out year-long challenge to camp at least one night in every county in England
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Backpacking & Lightweight Camping: Created a one-off digital magazine aimed at solo campers and hikers
Written work
Here is a selection of articles I've written for Campervan and Camping magazines. Just click on the button to open the PDF
“It has been my pleasure to regularly work closely with Iain and have found him a diligent journalist with a well-balanced editorial and commercial approach to his position. His material is always entertaining, striking the right balance of humour and gravitas to suit the audience.”
Clive Garrett, Projects and Communications, Oase Outdoors
WHAT THEY SAY
“I have been working with Iain for over 10 years in a variety of projects. Iain is a professional and very knowledgeable journalist with an extensive understanding of the outdoors, travel and camping markets. He is always on hand to discuss any work with good humour and expert advice.”
Marta Williams, Director, MCS PR & Events
CONTACT ME
Want to find out more about how I can help you?
Fill in the form or send me an email and I will get back to you ASAP